Nanopunditry: How to Make Your Mark
A decade ago, many public relations practitioners were struggling to explain to clients the definition of a blog and why interviewing with a blogger, in addition to journalists, was important to build...
View ArticleReporters Urge White House Transparency
The Challenge is Access to Experts Tension with the media is sometimes an unfortunate and unintentional aspect of public relations. PR and public affairs practitioners often face a delicate balancing...
View ArticleClik here to view.
OSA100: Reflecting a Century of Innovation
Fiber optics, holograms, telescopes, lasers, MRIs, high-speed cameras, LASIK, drones and virtual reality are all possible because of advances in the science of light – more commonly known as the field...
View ArticleSpreading Your News: Three Storytelling Basics
In this post-fact era of fake news and alternative facts, it can be discouraging to rise above the noise and position your executive, company or association as a thought leader. However, the basic...
View ArticleClik here to view.
Earned Media: Why and How to Market Third Party Credibility
Content marketing is attracting significant buzz at PR and marketing conferences and is the darling of owned and often paid media. Yet, the heart of public relations and a solid strategic...
View Article