“Your Fired”
The following post appeared in the Capitol Communicator, March 8. Donald Trump’s foray into reality TV has made “you’re fired” an engaging melodrama. But in real life, that’s a very challenging...
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Dogbert’s PR Ethics
Posted my 400th Tweet this morning. Dogbert’s “PR Ethics” highlight negative perceptions about our craft. “> I moderated two APR Readiness Review panels a few weeks ago and neither candidate had...
View ArticleManaging the Informal Generation
Today’s 20-somethings (aka Millennials or Gen Y) will soon be in middle management and then among the ranks of senior leadership. For those of us minding this generation gap in the workplace today,...
View ArticleNanopunditry: How to Make Your Mark
A decade ago, many public relations practitioners were struggling to explain to clients the definition of a blog and why interviewing with a blogger, in addition to journalists, was important to build...
View ArticleReporters Urge White House Transparency
The Challenge is Access to Experts Tension with the media is sometimes an unfortunate and unintentional aspect of public relations. PR and public affairs practitioners often face a delicate balancing...
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OSA100: Reflecting a Century of Innovation
Fiber optics, holograms, telescopes, lasers, MRIs, high-speed cameras, LASIK, drones and virtual reality are all possible because of advances in the science of light – more commonly known as the field...
View ArticleSpreading Your News: Three Storytelling Basics
In this post-fact era of fake news and alternative facts, it can be discouraging to rise above the noise and position your executive, company or association as a thought leader. However, the basic...
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Earned Media: Why and How to Market Third Party Credibility
Content marketing is attracting significant buzz at PR and marketing conferences and is the darling of owned and often paid media. Yet, the heart of public relations and a solid strategic...
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